The State of Nigeria’s Telco Market in 2025

Nigeria’s telecom industry continues to be one of the most competitive in Africa, with MTN and Airtel leading the pack. However, Glo and 9Mobile remain significant players, targeting specific customer segments with affordable data plans and unique promotions.

As internet access becomes more essential for education, business, and entertainment, Nigerians are more concerned than ever with finding the most affordable and reliable data deals.

Glo Data Bundles Overview

Glo has long marketed itself as the “Grandmasters of Data,” offering some of the cheapest bundles in Nigeria. In 2025, Glo continues this tradition with:

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• 1. Daily and Weekly Plans: As low as ₦50 for short-term usage.

• 2. Monthly Bundles: Affordable large data packs, popular among heavy users.

• 3. Night and Weekend Plans: Attractive offers for students and professionals who browse at off-peak hours.

• Special Offers: Frequent bonuses, double data deals, and free browsing on selected apps.

While pricing remains a strong advantage, Glo’s network quality varies across regions, with urban centers enjoying better connectivity than rural areas.

9Mobile Data Bundles Overview

9Mobile, though smaller in market share, positions itself as a premium provider with flexible and innovative plans:

• 1. Smartpaks: App-based bundles tailored for social media, video, or music.

• 2. Data Rollovers: Unused data can roll over into the next month.

• 3. Business Plans: Designed for SMEs and professionals needing consistent connectivity.

• 4. International Roaming Packages: Beneficial for Nigerians who travel frequently.

9Mobile’s prices are slightly higher than Glo’s, but many customers value its relatively stable network performance in certain locations.

Speed, Coverage, and Pricing Comparison

When it comes to pricing, Glo is among the cheapest providers in Nigeria, while 9Mobile is more expensive but offers flexible options.

For coverage, Glo is strong in cities but weaker in rural areas, whereas 9Mobile has more limited coverage overall but is gradually improving.

In terms of speed, Glo can be inconsistent during peak hours, while 9Mobile tends to be more stable, though not always the fastest.

On extras, Glo is known for frequent bonus data, double-data deals, and night plans, while 9Mobile focuses on app-based bundles, rollover data, and tailored professional packages.

Verdict: Who’s Better for Nigerian Users?

Choose Glo if you want cheap data and don’t mind occasional network fluctuations. It’s ideal for students, casual users, and those focused on affordability.

Choose 9Mobile if you prefer stability, flexible bundles, and tailored packages for professional or business use, even at a higher cost.

Ultimately, the better option depends on your location and budget. For users in cities, both providers offer value, but in rural areas, checking network strength should be the deciding factor.